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Innovative Companies Are Using a New Marketing Technique by Creating

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Innovative companies are using a new marketing technique by creating a group on a social networking Web site that interested users can join by becoming .


Definitions:

Fair Distribution

The equitable allocation of resources or opportunities among members of a group.

Non-Maleficence

A fundamental principle in bioethics that obligates healthcare providers to avoid causing harm to patients.

Causing Harm

The act of causing physical, psychological, or emotional injury or damage to individuals or groups.

Paternalism

The practice or policy of controlling or managing individuals in a manner similar to how a father might guide his children, often without their consent or input.

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