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encourages individuals to pass along a marketing message to others, thus creating the potential for
exponential growth in the message's exposure and influence.
Explicit Cost
Direct payment made to others in the process of running a business, such as wages, rent, and materials.
Future Earnings
The projected income a person or entity will receive from work or investments in the future.
Migration
The movement of people from one place to another, often across political boundaries, for the purpose of settling temporarily or permanently.
Wage Rate
The amount of money paid to an employee for a specific amount of work, typically expressed per hour or year.
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