Examlex
In the ICRA rating system, Web authors fill out an online questionnaire to describe the content of their site.
Trade Shows
Events where companies within a specific industry showcase and demonstrate their new products and services to potential clients and partners.
Publicity
The public visibility or awareness for any product, service, or company that is gained through media attention and coverage.
Promotion Mix
The combination of advertising, sales promotion, public relations, personal selling, and direct marketing used by a company to reach its marketing objectives.
Crisis Management
The process by which an organization deals with a sudden and significant negative event to minimize harm and recover quickly.
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