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Online Marketers Use Personalization Software to Optimize the Number, Frequency

question 55

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Online marketers use personalization software to optimize the number, frequency, and mixture of their ad placements, and to evaluate how visitors react to new ads.


Definitions:

CPI

The Consumer Price Index is an index that calculates the weighted average price of a basket of consumer goods and services, serving as a gauge for inflation.

Cyclical Rate

Refers to the component of the unemployment rate that is attributable to economic recessions and expansions.

Unemployment Rate

The extent of unemployment within the labor force among those actively looking for jobs.

Labor Force

The total number of people employed and actively seeking employment within an economy.

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