Examlex
In the business world, important IT decisions are too often left to the technical experts; general business managers must assume greater responsibility for these decisions.
Routine Response Behavior
Consumer behavior characterized by frequent, habitual purchases where little thought, search, or comparison is involved.
Limited Problem Solving
A decision-making approach used by consumers when purchasing products that involve a moderate level of engagement and research.
Low-involvement Purchase
A buying decision that is made with minimal research and consideration due to the low cost or risk involved in the purchase.
Trek Bicycle
A brand of bicycles and cycling products known for innovation and quality in the cycling industry.
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