An Advantage Social Network Advertising Has Over More Traditional Advertising

question 31

True/False

An advantage social network advertising has over more traditional advertising media is that it allows advertisers to create an opportunity to generate a conversation with ad viewers.

Appreciate the value of paraphrasing in communication.

Assess the process and importance of exchange in securing cooperation.

Understand the basic concepts of influence and persuasion in negotiation.

Identify the factors that make communication persuasive.

---

Definitions:

Unadjusted Trial Balance

A list of all the general ledger accounts along with their balances at a particular date before any adjustments are made for the end-of-period accounting.

Adjustments Columns

Columns in a worksheet used to record entries for the adjustment of accounts at the end of a period, prior to preparing financial statements.

Adjusting Entries

Journal entries made at the end of an accounting period to allocate income and expenditures to the period in which they actually occurred.

Adjusted Trial Balance

A list of all account titles and balances after adjusting entries have been made, serving as a check before preparing financial statements.