An Advantage of Social Network Advertising Over Traditional Advertising Media

question 46

Multiple Choice

An advantage of social network advertising over traditional advertising media is that .

• A) ads can be targeted to reach people with the desired demographic characteristics
• B) it is cost-effective when compared to traditional advertising media
• C) advertisers can quickly change the advertising message when required
• D) ad viewers can easily identify useful contacts

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Definitions:

Deadweight Loss

Deadweight loss refers to the loss in economic efficiency that occurs when the equilibrium for a good or service is not achieved or is unattainable.

Consumer Surplus

The gap in the total amount consumers are willing to invest in a product or service and the amount they end up paying.

Producer Surplus

The difference between what producers are willing to accept for a good or service versus what they actually receive, measuring their benefit.

Total Surplus

The sum of consumer surplus and producer surplus, representing the total benefit to society from the production and consumption of a good or service.