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Involves Placing Banner Ads on a Social Networking Web Site

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involves placing banner ads on a social networking Web site.


Definitions:

Ashton and Lee

Psychologists Michael Ashton and Kibeom Lee, known for their work in personality traits, including the HEXACO model of personality structure.

Neuroticism

A characteristic of personality defined by feelings of anxiety, sadness, concern, envy, frustration, jealousy, and isolation.

Emotionality

Refers to the intensity and range of emotional responses observed in an individual.

Dark Triad

A psychological concept that encompasses three negative personality traits: narcissism, Machiavellianism, and psychopathy.

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