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Negative Campaigning
A strategy used by political candidates to criticize their opponents, often by focusing on their shortcomings or unpopular policies, with the aim of influencing voter perceptions and gaining an advantage.
Social Psychological Research
The field of study focused on understanding how individual behavior, thoughts, and feelings are influenced by social contexts and interactions.
Repetition-with-variation
The practice of repeating an element but altering it each time, to create pattern and interest, often seen in music, literature, and art.
Advertisement Wear-out
A phenomenon where an advertisement loses its effect on the audience due to excessive exposure.
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