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Causal attribution theory:
Service Marketing Strategy
Approaches and methodologies used specifically for marketing services, focusing on the unique characteristics of services like intangibility and inseparability.
Inseparability
A characteristic of services that denotes the simultaneous production and consumption, meaning the service cannot be separated from its provider.
Off-Peak Pricing
Pricing strategy that offers lower prices during times of less demand to encourage usage or purchase during those times.
Matinee Movie Pricing
Reduced pricing offered for movie showings that take place during the daytime, typically before 5 PM.
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