Examlex
It is expected that e-learning use will increase in coming years.
Buying Decision
The process of making a choice among available alternatives that culminates in the purchase of a product or service.
Mental Step
A stage in cognitive processing or decision-making, often used to describe phases in the buying process of consumers.
Customer Benefit Plan
A strategic outline that identifies and communicates the advantages or value a customer will gain from a product or service.
Value Analysis
A methodical approach to examining the function of goods or services to minimize cost without compromising on quality or performance.
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