A Trap to Avoid When Doing Needs Assessments Is

question 21

Multiple Choice

A trap to avoid when doing needs assessments is:

• A)Focusing on organizational performance
• B)Use both hard and soft data
• C)Doing multiple methods in addition to questionnaires
• D)Use hard data only

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Definitions:

Reference Pricing

Psychological pricing strategy common in retailing goods for which consumers have an idea of what the price “should be.”

Price Lining

A pricing strategy where products or services are grouped into different price ranges to target various consumer segments.

Retail Goods

Products that are sold to the end consumer for personal or household use.

Price Skimming

A pricing strategy where a firm charges the highest initial price that customers will pay and lowers it over time as demand at the higher price is satisfied.