________ Focuses on the Link Between Rewards and Behaviors and Emphasizes

question 22

Multiple Choice

________ focuses on the link between rewards and behaviors and emphasizes anticipated rewards.

• A)Equity theory
• B)Agency theory
• C)Expectancy theory
• D)Theory Z
• E)McGregor's theory X

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Definitions:

Customer Needs

The desires, requirements, or necessities that a customer expresses, which a product or service aims to fulfill.

Deprivation

A state of lacking or doing without something considered to be a necessity, often associated with poverty or lack of access to basic resources.

Marketplace

A physical or virtual venue where buyers and sellers come together to exchange goods and services.

Loyalty Program

A marketing strategy that rewards, and therefore encourages, loyal buying behavior, which is beneficial to the business.