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Selena is leading the strategic groups through an exercise to define the company's mission and goals through a SWOT (strengths,weaknesses,opportunities,and threats) analysis.She is employing
Social Listening
The practice of monitoring and analyzing social media platforms to understand public opinion, trends, and conversations related to a brand or topic.
Strategic Marketing Decisions
High-level choices that determine the direction of an organization's marketing efforts, focusing on target market selection and product positioning.
Identifying, Collecting, and Analyzing
The systematic approach to gathering data, recognizing relevant information, and evaluating it to make informed decisions.
Social Intelligence
The ability to collect, monitor, and analyze information from social media platforms to make informed decisions.
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