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What is the performance issue model? What are its five areas?
Increase
A rise in quantity, size, number, value, or some other measure, indicating growth or expansion in various contexts.
Limited Effects Theory
A communication theory suggesting that media's influence on people's attitudes and behavior is small and limited by individual differences, social categories, and personal relationships.
Media Messages
Information or content that is distributed to the public via various media channels, including news, entertainment, and advertising.
Certain Demographics
Specific groups of the population defined by age, gender, income level, or other attributes for targeted marketing or analysis.
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