The Colorblind Approach Is an Acknowledgement of the Privileges One

question 63

True/False

The colorblind approach is an acknowledgement of the privileges one receives because of their race, gender, or social class.

Identify strategies for enhancing or reducing message processing.

Discuss the psychological phenomena related to the perception and impact of news and advertisements.

Explore the ethical considerations in persuasive communication.

Understand the role of social influence in shaping attitudes and behavior.

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Definitions:

Expectancy

The belief or anticipation that something will happen in the future, often influencing behavior towards achieving it.

Instrumentality

In motivation theory, the perceived relationship between performance and the attainment of certain outcomes, meaning one's belief that performing at a certain level will lead to desired rewards.

Valence

The intrinsic attractiveness or aversiveness of an event, object, or situation.

Alderfer's ERG Theory

A motivational theory proposed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth, suggesting that more than one need may motivate at the same time.