According to the Transmission Model of Communication

question 14

Multiple Choice

According to the transmission model of communication:

• A) choosing the medium of communication is as important as constructing the message.
• B) the telephone is the worst medium of communication.
• C) 'channel' means the same thing as 'medium'.
• D) other examples of media are film and television programs.
• E) the mobile phone is a channel, not a medium.

---

Definitions:

Key Activities

Essential actions or tasks that an organization or individual undertakes to achieve their objectives or execute their business model.

Engagement Strategy

A plan of action designed to increase the interaction and participation of an audience with a brand, product, or service.

Audience Strategy

A planned approach to effectively identify, understand, and engage a specific audience to achieve a particular goal, such as increasing brand awareness or conversion rates.

Strategic Social Media Marketing

The use of social media platforms with a deliberate approach to achieve specific business or marketing goals through engaging with a target audience.