Examlex
In Figure 17.4,number 3 represents
Prestige Pricing
A pricing strategy where prices are set higher than normal because the product is perceived to have a higher value and status.
Price Lining
A pricing strategy that involves offering products at several different price points to provide options for different customer segments.
Price Lining
A pricing strategy that sets a limited number of prices for a specific category of products, thereby simplifying the choices available to consumers.
Demand-oriented
A pricing strategy where the price is set based on consumer demand, often adjusting prices in response to market conditions.
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