A Research Abstract Should

question 13

Multiple Choice

A research abstract should:

• A) be comprehensive.
• B) summarise each section of the report.
• C) summarise the argument of the report.
• D) summarise the conclusion of the report.
• E) sound impressive.

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Definitions:

Customer Relationship Management

A strategy in business that focuses on developing and maintaining lasting relationships with customers to enhance loyalty and retention.

Types of Customers

Refers to the different categories or segments of customers each with their own specific needs, behaviors, and characteristics.

Net Promoter Score

A metric used to gauge the loyalty of a firm's customer relationships, based on how likely customers are to recommend the company to a friend or colleague.