In a Make-To-Order Strategy the Production of Finished Goods or Semifinished

question 17

Multiple Choice

In a make-to-order strategy the production of finished goods or semifinished goods is most frequently triggered by a

• A)Sales order.
• B)Purchase order.
• C)Transfer order.
• D)Production order.
• E)Goods issue.

Understand the general principles of crafting persuasive business and sales messages.

Identify the role of emotional and rational appeals in sales messages.

Recognize the importance of choosing the appropriate medium and structure for sales messages.

Acknowledge the ethical considerations in framing sales messages.

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Definitions:

Commoditization

The process by which goods or services become undifferentiated in the eyes of the consumer, leading to competition based primarily on price rather than features or quality.

Leadership

The act of guiding, directing, or influencing a group towards achieving a common goal, often involving qualities such as vision, communication, and decision-making.

Top of Mind Awareness

The first brand or product that comes to a consumer's mind when thinking about a particular industry or category.