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The final step in the fulfillment process is the receipt of payment from the customer.
High-involvement Products
Products that carry a high purchase risk or are expensive, thus requiring more thought, research, and comparison from consumers before making a purchase decision.
Limited Risk
Exposures to potential losses that are confined or restricted in magnitude, often through strategies such as diversification or the use of financial instruments like options.
Maslow's Hierarchy
A psychological theory proposed by Abraham Maslow that categorizes human needs into a hierarchy, from basic physiological needs to self-actualization.
Individual Needs
The specific requirements or preferences of a single person, often considered in healthcare, education, and customer service.
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