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Which process is used to manage money owed by customers for goods and services purchased from the company?
Tangibility
Refers to the physical existence of products or items that can be seen, touched, and felt.
Service Failures
Instances when customer expectations are not met by service delivery, often leading to dissatisfaction.
Controllable Factor
An element or variable in a business or process that can be modified or adjusted according to the needs of the manager or operator.
Experience Economy
An economic concept where businesses create memorable events for their customers, and the memory itself becomes the product.
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