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Figure 1-2
-The "zero sum" society is
Audience's Wants
The desires or needs that a specific group of people expects to be fulfilled by content, a product, or a service.
Visual Impact
The effect or influence a visual element has on the viewer’s perception and emotion, often used in design and marketing to attract attention.
Sentence Structure
The arrangement of words, phrases, and clauses in a sentence to convey meaning and intention clearly.
Punctuation
The use of symbols, such as commas, periods, and question marks, in written language to clarify meaning and separate linguistic units.
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