Because Cultural Environments Differ Across the World

question 14

Multiple Choice

Because cultural environments differ across the world:

• A)Management styles must remain consistent
• B)U.S.corporations have an advantage over firms from other nations
• C)Strategies, structures, and management styles that work in one area of the world may be inappropriate in another
• D)the culture must adapt to the goods and services offered by transnational corporations

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Definitions:

Personal Selling

A form of direct marketing where sales representatives personally interact with potential customers to inform about and sell their products or services.

Print

Refers to written or graphic material that has been reproduced on paper or other substrates through printing processes, such as books, magazines, and posters.

Radio

A technology for transmitting sound broadcasting through electromagnetic waves, allowing for audio communication and entertainment across distances.

Integrated Marketing Communications (IMC)

Represents the promotion dimension of the four Ps; encompasses a variety of communication disciplines—general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media—in combination to provide clarity, consistency, and maximum communicative impact.