According to the Best-Fit Learning Event Model, Successful Learning Events

question 29

Multiple Choice

According to the best-fit learning event model, successful learning events must achieve a best fit between:

• A)Content, media, and method
• B)Individual, content, method
• C)Method, individual, media
• D)None of the above

Understand the global requirements for information access and exchange in sales.

Identify the less critical information for salespersons regarding channel members and product knowledge.

Understand the importance and methods of integrating sales promotions with other marketing activities.

Acknowledge the importance of comprehensive product knowledge and comparison with competition for salespersons.

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Definitions:

Total Utility

The utmost satisfaction achieved from utilizing a specified amount of goods or services.

Limited Income

Describes a situation where an individual or household has a finite or restricted amount of monetary resources available for spending and saving.

Marginal Utilities

The gain in utility or enjoyment a consumer realizes from the consumption of one extra unit of a good or service.

Extra Total Utility

The additional satisfaction or benefit that a consumer derives from consuming one more unit of a good or service.