Examlex
A preliminary estimate of the CBA of an HRIS investment should:
Exposure of Ads
The process of presenting an advertisement to a target audience to create awareness or generate interest.
Need to Connect
The human desire to form and maintain personal relationships and emotional bonds with others.
People's Need
Fundamental requirements that individuals seek to fulfill, such as physiological necessities, safety, love, and self-esteem.
Identify Target Audience
The process of defining a specific group of consumers most likely to be interested in a company's product or service.
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