Who Should Be Briefed on Planned and Existing Marketing Programs

question 79

Multiple Choice

Who should be briefed on planned and existing marketing programs as well as information systems and databases that involve the collection or dissemination of consumer data?

• A)Editor-in-chief
• B)Chief Privacy Officer
• C)Chief mentor
• D)Chief Underwriting Officer

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Definitions:

Gullibility

The tendency to be easily persuaded that something is true or to be easily tricked into believing something without sufficient evidence.

Dissociation

A mental process of disconnecting from one’s thoughts, feelings, memories, or sense of identity.

Role-Playing

A method of learning or behavior change that involves acting out a role, possibly as oneself or as another person.

Divided-Consciousness

A theory suggesting that during hypnosis, the consciousness is split; one part responds to the hypnotist's suggestions, while another part, a "hidden observer", remains aware of reality.