Which of the Following Is the Objective of Customer Relationship

question 46

Multiple Choice

Which of the following is the objective of customer relationship management (CRM) software?

• A)To capture data about every contact a company has with a customer through every channel and to store it in the system
• B)To attract potential customers to the company's Web site through the use of Web page banner ads that display graphics and include a hyperlink to the advertisers' Web site
• C)To rate customers according to their loyalty toward the company and provide incentives to them
• D)To implement build-to-order processes that enable inexpensive customization of products and services to precisely meet the needs of individual customers

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Definitions:

Psychoanalysis

A therapeutic approach and theory of psychology developed by Sigmund Freud, focusing on unconscious motivations and conflicts.

Introspection

A method of self-observation in which individuals examine and report their own thoughts, feelings, or sensations.

Behaviourism

A theory of learning which states that all behaviors are acquired through conditioning, emphasizing the importance of environmental factors.

Early 1700s

A historical period marked by significant developments in various fields such as science, politics, and the arts, roughly between 1700 and 1750.