Which of the Following Is the Objective of Customer Relationship

question 46

Multiple Choice

Which of the following is the objective of customer relationship management (CRM) software?

• A)To capture data about every contact a company has with a customer through every channel and to store it in the system
• B)To attract potential customers to the company's Web site through the use of Web page banner ads that display graphics and include a hyperlink to the advertisers' Web site
• C)To rate customers according to their loyalty toward the company and provide incentives to them
• D)To implement build-to-order processes that enable inexpensive customization of products and services to precisely meet the needs of individual customers

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Definitions:

Target Market

One or more specific groups of potential consumers toward which an organization directs its marketing program.

Sustainable Shoes

Footwear designed and produced with environmental and ethical considerations in mind, often using recycled or eco-friendly materials.

Quick Delivery

The rapid transportation of goods to customers, emphasizing efficiency and minimized delays.

Organizational Synergy

Organizational synergy occurs when the combined efforts and resources of a company's departments or teams result in greater efficiency or productivity than would be achieved individually.