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Describe the benefits of unified communications.
Product Competitor
A product competitor refers to another product in the marketplace that meets the same consumer need or desire as the company's own product.
Brand Competitor
Other brands that offer similar products or services in the same category, vying for the same customer base.
Primary Data
Information that is collected directly by the researcher or organization for a specific research purpose or project.
Situational Analysis
The evaluation of an organization's current situation and external environment to identify strengths, weaknesses, opportunities, and threats.
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