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The Change Management Continuum Model,the Unified Theory of Acceptance and Use of Technology,and the Diffusion of Innovation Theory are the theories that can help:
Introduction Stage
The first phase in the product life cycle where a new product is introduced to the market.
News Conference
An event held to communicate information to the media and the public, where questions can be asked.
Media Representatives
Professionals who act as intermediaries between media companies and advertisers, helping to negotiate and sell advertising space or time.
Informational Meeting
A gathering organized to share and exchange information rather than to take decisions or solve problems.
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