The _____ Explains How a New Idea or Product Gains

question 68

Multiple Choice

The _____ explains how a new idea or product gains acceptance and spreads through a specific population or subset of an organization.

• A)Change Management Continuum Model
• B)Diffusion of Innovation Theory
• C)Change Management Consistent Model
• D)Unified Theory of Acceptance and Use of Technology

---

Definitions:

Required Return

The smallest yearly percentage gain from an investment necessary to entice people or corporations to invest in a certain security or endeavor.

Risk Aversion

The tendency of investors to prefer lower risk or safer investments to avoid potential losses.

Portfolio Beta

A measure of a portfolio's volatility in relation to the market as a whole; it indicates the sensitivity of the portfolio's returns to market movements.

SML Shifts

Changes in the Security Market Line, a graphical representation of the Capital Asset Pricing Model (CAPM) that shows different levels of systematic, or market, risk versus return for the whole market.