_____ Systems Support the Sales and Marketing Processes

question 77

Multiple Choice

_____ systems support the sales and marketing processes.

• A)Customer relationship management (CRM)
• B)Product life cycle management (PLM)
• C)Enterprise resource planning (ERP)
• D)Organizational information system (OIS)

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Definitions:

Hierarchical Division

The breaking down of an organizational structure into levels of hierarchy, where tasks and responsibilities are clearly delineated by rank.

Formal Authority

Formal authority is the official power granted to an individual or entity within an organization to make decisions, direct others, and enforce obedience based on their position or role.

Vertical Specialization

The structuring of an organization’s workforce based on hierarchical levels of authority and specialized functions or tasks.

Impersonal Coordination

The organization and management of tasks or activities without personal involvement, often through systems or standardized procedures.