When Gabriel Made a Rational Choice to Spend His Entire

question 171

Multiple Choice

When Gabriel made a rational choice to spend his entire allowance on candy bars,he did so by comparing the

• A) benefits of the candy bars to the desires he had for the candy bars.
• B) marginal benefits of the candy bars to the marginal costs of the candy bars.
• C) opportunity costs of the candy bars to the scarcity of the candy bars.
• D) benefits of the candy bars to the scarcity candy bars.
• E) self-interest to the social interest.

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Definitions:

Distribution Intensity

The level of availability of a product in a particular market; can range from intensive (available everywhere) to selective or exclusive (available in few locations).

Channel Conflict

Occurs when there is a clash or discord among channel members such as manufacturers, distributors, and retailers, often due to overlapping responsibilities or competition.

Exclusive Distribution

A distribution strategy where a supplier grants a single retailer or wholesaler exclusive rights to sell their product in a specific geographic area.

Point of Difference

A unique feature or benefit that sets a product or service apart from its competitors in the eyes of target customers.