The Cost of a One-Unit Increase in an Activity

question 96

Multiple Choice

The cost of a one-unit increase in an activity

• A) is called the total one-unit cost.
• B) is called the marginal cost.
• C) decreases as more of the activity is done.
• D) is called the marginal benefit/cost.
• E) is called the unit cost.

---

Definitions:

Scrambled Merchandising

A retail strategy where a store sells products outside of its traditional product line or market, often to attract a broader range of customers.

Breadth of Line

The variety of products that a company offers under the same brand.

Depth of Line

The range of varieties offered within a product category by a business.

Manufacturer's Sales Office

The office or department within a manufacturing company that is responsible for managing sales activities and relationships with buyers or distributors.