Suppose That Your Public Library Charges a Fixed Monthly Membership

question 283

Multiple Choice

Suppose that your public library charges a fixed monthly membership fee of $12.Members are allowed to check out as many books as they want under this plan.The average member checks out 4 books per month.Suppose that your public library changes its policy.Now each book costs $3 to check out but there is no longer a monthly membership fee.What effect do you think the new policy will have on the total number of books checked out from your library each month? The new policy is likely to ______the number of booked checked out because ________.

• A) leave unchanged; members have already shown that they are willing to pay $12 to check out 4 books per month
• B) leave unchanged; the average cost of the library service is the same under both plans
• C) reduce; the marginal benefit of checking out books is now lower under the new policy
• D) reduce; the marginal cost of checking out books is now higher under the new policy
• E) increase; the average benefit of checking out more than 4 books is now higher under the new policy

Comprehend the mechanisms and effects of subliminal perception in marketing.

Identify strategies marketers use to reduce perceived risk and encourage purchases.

Grasp the basics and influence of behavioral learning on consumer actions.

Recognize the role of stimulus generalization and discrimination in consumer learning.

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Definitions:

Unemployed Classification

The categorization of individuals who are not currently working but are actively seeking employment and are available to start work.

Utilizes Skills

Refers to the effective use or application of individuals' abilities and competencies in professional or practical tasks.

Fashion Model

An individual employed to display clothing, accessories, or other fashion items by wearing them for the purpose of advertising or showcasing them in various media.

Actively Seeking Employment

A status where an individual is without a job but is searching for employment and is currently available to work.