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After being bitten by a neighbor's dog, Kathy is now afraid of the puppy her family has just adopted. Kathy's father gives Kathy a hot fudge sundae; then, while she is happily eating it, he brings the puppy about fifteen feet from where she is sitting. On each successive day, Kathy gets another ice cream treat, and her father brings the puppy a little closer than he did on the previous day. Eventually Kathy is able to pet and enjoy the new puppy. Kathy's father is using a procedure known as:
Compliment Hypothesis
A proposition suggesting that positive feedback or flattery can enhance the effectiveness of a persuasive message.
Self-Esteem
A measure of how much you value and respect yourself.
Perceived Similarity
The extent to which individuals believe they share common attributes, beliefs, or interests with others.
Perceived Distinctiveness
The degree to which individuals see themselves as different from others in their social surroundings.
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