Examlex
Consumers regard Dell computers and Apple computers as substitutes.If the price of a Dell computer decreases,the
Contrast Effect
A cognitive bias where the evaluation of something is influenced by comparisons with recently encountered contrasting objects or events.
Perceiver
Someone who observes and interprets stimuli through the senses, forming perceptions based on their cognitive processes and prior experiences.
Target People
Individuals or groups that are the intended recipients or beneficiaries of specific actions, policies, or products.
Psychological State
An individual's mental condition that influences their feelings, thoughts, and behavior at a given time.
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