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A student at New York University used to take the Redhound bus when she visited her grandmother in Boston.After graduating,although the bus fare and the plane fare were the same as they were when she was a student,with a well-paid job on Wall Street she now takes the plane to Boston to visit her grandmother.For this student,travel by Redhound bus is
Marketing History
The evolution and history of marketing practices and theories, from traditional methods to digital approaches, reflecting changes in technology, consumer behavior, and market dynamics.
Relationship Era
Business era in which companies seek ways to actively nurture customer loyalty by carefully managing every interaction.
Sales Era
describes a historical period in marketing where the primary focus was on selling and pushing products to consumers, regardless of their needs or desires.
Marketing Era
A period in the history of business development when the focus shifted towards identifying and meeting the needs and wants of consumers, emphasizing marketing strategies.
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