-The Graph Illustrates the Demand Curve for Soda

question 117

Multiple Choice

-The graph illustrates the demand curve for soda.After a rise in the price of a soda from $1.00 a can to $2.00 a can,the quantity of soda demanded

• A) decreases from 2 cans to 0 cans a day.
• B) increases from 0 cans to 2 cans a day.
• C) remains unchanged.
• D) decreases from 1 can to 0 cans a day.
• E) cannot be determined from the figure because the demand curve will shift to a new curve.

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Definitions:

Psychographics

The examination and categorization of individuals based on their psychological attributes, goals, and attitudes, particularly for the purposes of market analysis.

Marketers

Individuals dedicated to identifying consumer needs and promoting goods or services to meet those needs.

VALS System

A psychographic segmentation tool that categorizes consumers based on their values, lifestyles, and attitudes.

Striver

An individual who is determined to succeed and improve their social or economic status, often through hard work and ambition.