Which One of the Following Pairs Illustrates Two Different Levels

question 56

Multiple Choice

Which one of the following pairs illustrates two different levels of processing?

• A) Deciding whether bear rhymes with chair; deciding whether bear rhymes with deer.
• B) Deciding whether bear rhymes with chair; deciding whether actual rhymes with natural.
• C) Deciding whether bear rhymes with chair; thinking about how a bear and a dog are similar.
• D) Thinking about how a bear and a dog are similar; thinking about how a chair and a table are similar.

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Definitions:

Unsought Products

Items that consumers do not normally think of buying or do not know exist until they are brought to their attention through advertising or word-of-mouth.

Promotion Strategies

Various marketing techniques used to increase consumer awareness of a product or service to stimulate sales and create brand loyalty.

Generating Awareness

The process of making potential customers conscious of a product, service, or brand through marketing and promotional activities.

Unsought Product

A type of product that consumers do not actively seek out to buy, often requiring significant marketing efforts.