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If the difference between the marginal benefit and the marginal cost of a good is as large as possible,
Resale Message
A message or advertisement promoting the sale of second-hand goods or previously owned items.
Positive Message
A communication that conveys good news, optimism, or encouragement.
Purchase Selection
The process of choosing a product or service to buy, often involving comparison of options, consideration of quality, and evaluation of price.
Routine Message
Standardized communications that convey regular, everyday information within or outside an organization.
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