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Field notes from archaeological surveys include
Patriotism
A sense of pride and loyalty towards one's country, often associated with the belief in and support for its values and defense.
Reterritorialization
The process of reconnecting or reasserting social, cultural, or political practices in specific places, often in response to globalization.
Nostalgic Local Brands
Brands that leverage historical or traditional elements from a specific local context to evoke a sense of nostalgia and appeal to consumers' emotions.
Global Brands
Brands that operate and are recognized across the world, often maintaining consistent core values while adapting to local markets.
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