The Term Cosmology Refers to

question 21

Multiple Choice

The term cosmology refers to

• A) mapping large areas.
• B) the interpretation of air photographs.
• C) ancient writing systems.
• D) origins myths.

Understand the impact of brand loyalty on consumer behavior and firm success.

Appreciate the value added by a brand to an organization.

Identify strategies for building and maintaining successful brands.

Understand the concept of short-term memory and its characteristics.