The Term ______________ Refers to Allowing Advertisers to Serve Specific

question 61

Short Answer

The term ______________ refers to allowing advertisers to serve specific ads to consumers who may have viewed a product page but did not buy that product. Google and other ad networks support retargeting.

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Definitions:

Decision Making Process

The cognitive process leading to the selection of a course of action among several alternatives, often involving a recognition of the problem, information gathering, evaluation of alternatives, and making a final decision.

Herbert Simon

An American economist, political scientist, and cognitive psychologist known for his contributions to decision-making theory and bounded rationality.

Nature's Path

Interpretation not available; could refer to a brand, or ideology focused on natural or sustainable practices, without further context.

Information Search

The phase in the consumer decision-making process where individuals seek out information about products or services to make an informed decision.