_____________ Occurs by Repeatedly Searching Keywords Linked to Rival Ads

question 45

Multiple Choice

_____________ occurs by repeatedly searching keywords linked to rival ads with the goal of reducing the rival's click through rate.

• A) Spamdexing
• B) Rank-based impression fraud
• C) Keyword stuffing
• D) Depleting impression fraud
• E) Disbarring fraud

---

Definitions:

Salience

The quality of being particularly noticeable or important; the state or condition of standing out from others due to prominence.

Accessibility

In psychology, it refers to the ease with which information can be retrieved from memory; in general, it describes how readily available or obtainable something is.

Association

A connection or relationship between thoughts, ideas, people, or objects, which may be formed through experiences or cognitive processes.

Schema

A cognitive framework that organizes and interprets information in the brain, influencing perception and understanding.