Link Farming Is a Type of Online Advertising Fraud Where

question 136

Multiple Choice

Link farming is a type of online advertising fraud where fraudsters attempt to:

• A) create a series of bogus Web sites, all linking back to a page, in the hope of increasing that page's results in organic search.
• B) pack a Web site with unrelated keywords in the hope of luring users who wouldn't normally visit a Web site.
• C) search keywords linked to rival ads in the hope of generating impressions without clicks to lower the performance rank of these ads.
• D) frame a rival by generating bogus clicks or impressions that appear to be associated with the rival, in the hope that this rival will be banned from an ad network.
• E) generate bogus impressions that can be linked back to a rival's ad to exhaust the rival's CPM ad budget.

Grasp the basics of Herzberg's Motivator-Hygiene Theory and its application in organizational settings.

Understand the relationship between job feedback and knowledge of results in employee performance.

Learn the implications of task identity and significance on employee's experienced responsibility for work outcomes.

Understand the key elements and best practices for summarizing documents and conversations for internal communication.

---

Definitions:

Binary Opposition

A pair of related terms or concepts that are opposite in meaning, used in structuralism to explore the structure of language and culture.

Personal Ritual

Customary actions or practices performed by an individual in a routine manner, often having personal significance.

Desacralization

The process of rendering something that was once regarded as sacred or special to be ordinary or commonplace.

Desalinization

The process of removing salt from seawater or brackish water, making it suitable for drinking or irrigation.