Data Mining Is Leveraged by Some Firms to Determine Which

question 34

Multiple Choice

Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

• A) market basket analysis.
• B) expert systems.
• C) customer churn.
• D) customer segmentation.
• E) vertical integration.

---

Definitions:

Gendered Division of Labor

The allocation of different tasks, jobs, or responsibilities to individuals based on their gender, leading to inequalities in the workplace and other spheres of life.

Technology

The application of scientific knowledge for practical purposes, especially in industry.

Intersectionality

A framework for understanding how various forms of social stratification, such as race, gender, and class, intersect and impact individuals and groups.

Gender Inequality

The disparity in status, power, and opportunity between individuals based on their gender, manifesting in various areas of social, economic, and political life.