Ads with Social Context Attempt to Take Advantage of the Concept

question 32

True/False

Ads with social context attempt to take advantage of the concept of social proof - detracting legitimacy from a product through its association with your friends.

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Definitions:

Feminism

A movement and ideology aimed at defining, establishing, and achieving political, economic, personal, and social equality of sexes.

Systematically Manipulate

To control or alter variables in an organized and deliberate manner within an experiment or study.

Causal Relationship

A connection between two variables where a change in one directly causes a change in the other.

Archival Research

A method in research involving the study of historical documents and records to obtain data and insights relevant to a given topic or field.