CPM Refers To

question 52

Multiple Choice

CPM refers to:

• A) each instance of an advertisement being viewed by a user.
• B) cost per thousand impressions.
• C) a concept where advertisers do not pay unless someone clicks on their ad.
• D) the maximum amounts of money advertisers are willing to pay for each click on their ads.
• E) the number of users who clicked an ad divided by the number of times the ad was delivered.

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Definitions:

Emotional Appeal

A persuasive technique used in advertising and marketing to create an emotional response in the audience, aiming to influence their purchasing decisions.

Utilitarian Needs

The practical or functional aspects that consumers consider when purchasing a product, focusing on the utility and efficiency it provides.

Emotional Appeal

A marketing or communication strategy designed to elicit an emotional response from the target audience to encourage engagement or action.

Automobile Manufacturers

Companies engaged in the design, development, manufacturing, marketing, and selling of motor vehicles.